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New report shows fitness and function are big for products in 2017.
February 17, 2017
By: Melissa Meisel
Active Beauty is a key trend set to impact the global beauty and personal care industry in 2017, according to new findings from Mintel. Consumers are being encouraged to exercise their bodies and brains, and beauty brands will formulate products to help them in their quest for health and fitness. Product benefits claims, protection claims and ergonomic packaging will all take center stage for brands looking to capitalize on the Active Beauty trend. In 2017 and beyond, expect to see products ...
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